The second most popular sport in the world is not yet truly recognised in the largest professional sports market, the USA. With world class cricket on its way to the States, we take a look at the sport's growth potential.
Every year there are examples of where sport and politics mix. Some think they should be kept apart, maybe the relationship needs rethinking. This edition of The Inside Edge blog delves into this complex topic.
On this weeks blog piece, we take a look at change in sport. Those in charge will always seek to further the game they are invested in. We assess the key factors for change, and how sensitive it can be.
Fan tokens mark a shift in sports sponsorship. To some it represents innovation and connectivity, to others it is seen as yet another way to draw money out of fans. We assess the pros and cons, and how it all works.
The impact sport can have on driving societal change is limitless. As the global sponsorship sales agency for 2023 UCI Cycling World Championships, we look at how the boom of cycling can leave a lasting legacy all around the world.