Every year there are examples of where sport and politics mix. Some think they should be kept apart, maybe the relationship needs rethinking. This edition of The Inside Edge blog delves into this complex topic.
On this weeks blog piece, we take a look at change in sport. Those in charge will always seek to further the game they are invested in. We assess the key factors for change, and how sensitive it can be.
Fan tokens mark a shift in sports sponsorship. To some it represents innovation and connectivity, to others it is seen as yet another way to draw money out of fans. We assess the pros and cons, and how it all works.